THE FASHION LAW / by Melissa Battifarano

Fenty x Puma: A Rare Celeb Collection That Actually Works

Rihanna took to the runway to stage her NYFW debut for Puma in February 2016. The singer, who was named creative director/brand ambassador for the Kering-owned footwear brand in late 2014, had only released a single style of sneaker with the brand, a wildly-hot-selling platform creeper, based on an existing Puma shoe, prior to her Fall/Winter 2016 show, meaning that the collection marked the first real roll out of her work.

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