Ryan Lowe by Melissa Battifarano

Interview conducted on December 9, 2022

By Ryan Lowe, edited by Ben Pigott

Ryan: Thank you for allowing me to interview you. I’ve been following you for… I don’t know how long—feels like quite a while though.

Mel: Yeah I feel that way too. Probably like a couple of years I guess, I don’t know.

Ryan: So just very boring, the same ole same ole, to start the conversation. Who are you? Where are you from? And Why do you love fashion?

Mel: My name is Melissa Battifarano, I’ve been a fashion designer for a little over 20 years now. I am originally from New Jersey, but very close to the city and I’ve been in the city my whole adult life. When you’re in fashion, I think you have a love-and-hate relationship with it but there was nothing else I wanted to do. When I was a kid I was always obsessed with fashion and making clothes for my dolls, cutting my doll’s hair, and painting and drawing. Similar to you, I know your mother passed, my mother passed when I was five. So my father raised me and he was quite older, he was 56 when he had me. He had left my mother’s closet as it was, like a shrine, and everyone used to say, ‘You’re mom is such a fashion plate,’—that’s like an old-timey term. Like always wore heels and furs, and when she was dying my dad kind of bought her everything and she had a lot of her clothes custom-made. So it was kind of just trying to think about this idea, I knew my mother but not so well, thinking 'How would she dress now?’ And kind of creating almost a fantasy in my head and I was just obsessed with fashion—any time I could get magazines, I’d go into the paper store, buy my dad the Times every Sunday and ask ‘Can I buy Vogue? Can I buy Bazaar?’ There were so many magazines at the time. Every time I would get him the paper I would be able to buy magazines. And then I learned about WWD and was like, ‘Oh my God, something comes out every day? I can read fashion every day?’ Like, I was, you know, always obsessed with it. There was nothing else I wanted to do besides go to FIT and study fashion.

The Cutting Room Floor Podcast / S4 EP9: A Proper Designer ft. Melissa Battifarano by Melissa Battifarano

Melissa has over 20 years of experience in apparel design. Episodes like this are the reason I love this podcast. It's often the people who are *not* consumer facing who know the most.

She's started her career in the "urban" category, moved into sportswear & contemporary and even designed Rihanna's first ever Fenty collection for Puma. 

We talk about her extensive expertise in knitwear, the day she was poached to work for Sean "Puffy" Combs, why Wolford has such high-quality knits and the soft skills needed to work with celebrities. 

Enjoy, 

RO 

Podcast / Fashion Conversations with Bronwyn Cosgrave by Melissa Battifarano

Melissa Battifarano was once known as “Rihanna’s right hand.” That’s how Vogue has described her work helping to establish Fenty Corp. as a fashion player with Rihanna. On the episode, Melissa unpacks how she created Fenty X Puma and Savage X Fenty with the diamond-drenched performer. She talks about how rising through the ranks of labels like Sean John, Champion and Tory Sport, she worked with the teams that merged athletic garb with fashion and created athleisure and sport luxury.

The downtown New York designer shares how she now balances her work producing Tony 1923, her own luxury sportswear line inspired by her late father, with a new role ideating Diesel’s first activewear line under the brand’s creative director, Glenn Martens.

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Vogue/Melissa Battifarano, of Fenty Fame, Launches Her Luxe Streetwear Brand, Tony 1923 by Melissa Battifarano

Any event that ends with cannolis is an event I want to be at. But what about a fashion brand that adapts the ethos of New Yorky classic Italian-American style and translates it for a modern audience? That’s a place I really want to be. In the main dining room at Forlini’s, Melissa Battifarano was presiding over such a scene last Thursday. Her friends were dressed up in her new collection, Tony 1923—combining her late father’s name and the year he was born—playing cards, smoking cigars, and eating subs.

Battifarano’s own name might not be familiar to shoppers just yet, but her influence is monumental. For almost seven years she was Rihanna’s right hand, making Fenty x Puma and Savage x Fenty collections, and she was also on the team that launched Tory Sport in 2015. “I’m not a new designer. I’ve done this for a long time and if I didn’t at least try to get my own line going…” she says inside the restaurant with a short pause. “Well, it was now or never.”

Her debut collection is part Tony Soprano and part Meadow Soprano, with cashmere tracksuits trimmed in leather, paisley print boxer shorts, and a black knit minidress featuring a tight hood and long sleeves with thumbholes. Technical knitwear is her area of expertise, and that LBD is engineered to hug tight at the waist and curve down the spine—no gapping or scrunching—with sporty contrast ribbing at the back. A leather crop top has a bra with wiring built in to provide support. Melissa Battifarano designed a very slinky black fishnet bodysuit to be crotchless because “one, it’s sexy but two, you have to pee!” Working in the sport and lingerie business has uniquely oriented her to her customers’ needs when it comes to both comfort and sex appeal.

Her collection isn’t just for the girls. Every piece is cut unisex, and her cast of friends-as-models proves that a reversible robe coat inspired by legendary mobster Vinny the Chin’s not-fit-for-trial gimmick (he roamed Manhattan in a bathroom, claiming insanity) looks equally good on wiseguys and hot girls. The pieces everyone is clamoring for are Battifarano’s “Italians Do It Better” tanks and hoodies, the latter double lined in chunky, rich velour. In the male-dominated streetwear landscape, where mega brands like Kith rule the market without a singular focus on womenswear, the message is especially pointed: This Italian woman is doing it better.

Meet the Grad Overseeing Rihanna’s Lingerie Brand by Melissa Battifarano

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In September, Rihanna made history by staging a star-powered, mega-inclusive musical fashion show at the Barclays Center in Brooklyn to launch the fall/winter 2019 line of Savage X Fenty, her disruptive lingerie brand. Halsey and Big Sean were among the singers, and the models (including two FIT alumni, transgender actor and activist Laverne Cox and RuPaul’s Drag Race winner Aquaria) were of diverse races, sizes, and physical abilities.

It was a stark contrast to most fashion shows—not to mention advertising and entertainment media—which employ thin, cisgender models without disabilities. This radical inclusivity, reflected in the shades, sizing, and support of the pieces, sets the line apart from traditional lingerie brands. Bra sizes range from 32A to 42H, panty sizes from XS to 3X.

“It’s for everybody,” says Melissa Battifarano, Fashion Design ’01, vice president of design for Savage X Fenty. “We really embrace all body shapes and make our customer feel sexy.”

Melissa Battifarano ’01, designer of Savage X Fenty.

Battifarano drives the brand’s creative direction and upholds Rihanna’s vision. She manages a Los Angeles–based team of about 15 designers, production managers, and quality assurance experts to create the dozens of pieces released each season. Rihanna has final say. “Everything comes from her, down to the hangtags,” Battifarano says.

Every product is created from scratch.

“Merchants want to sell you bestsellers from other lines,” she says. “That’s not what we’re doing. It’s not a me-too attitude.”

Battifarano, a longtime sportswear designer, met Rihanna in 2014 to work together on the Fenty X Puma streetwear collaboration. Battifarano had previously designed for Puma, and her former boss there thought she and Rihanna would hit it off. Four seasons later, when that line reached its natural conclusion, Savage X Fenty began.

The fashion show, released on Amazon Prime Video on September 20 as part of a deal to sell the line on Amazon.com, was massively more elaborate than anything Battifarano had worked on before. Past shows have featured about 60 looks; this one featured 147 ensembles for dancers and 44 for models. Midnight 00 created 118 custom shoes, and Puma pitched in stylish footwear, too.

“It’s really a cultural moment,” Battifarano says. “It’s bigger than just fashion. It’s a movement.”

The Fader by Melissa Battifarano

A guide to Rihanna’s business partners and best friends -Melissa Battifarano

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The design director at Fenty Corp used to work for Ecko, Sean Jean, Champion, Fila, and Tory Sport before joining Rihanna’s team in 2014 to design her very first collection with Puma. They’ve worked closely ever since, with Battifarano overseeing initial designs and presenting them to Rihanna for feedback and adjustments. Battifarano said in a 2016 interview that she was initially designing gym clothes for Fenty before Rihanna asked instead for more luxurious fabrics. Would we expect anything else? No.

THE FASHION LAW by Melissa Battifarano

Fenty x Puma: A Rare Celeb Collection That Actually Works

Rihanna took to the runway to stage her NYFW debut for Puma in February 2016. The singer, who was named creative director/brand ambassador for the Kering-owned footwear brand in late 2014, had only released a single style of sneaker with the brand, a wildly-hot-selling platform creeper, based on an existing Puma shoe, prior to her Fall/Winter 2016 show, meaning that the collection marked the first real roll out of her work.

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